The Real Deal

Why Musicology

Learn from real industry experience

Most music schools are staffed by teachers. This one is staffed by the people who signed, managed and toured the acts you already own.

Jeff Hanson, founder of Musicology Winter Garden
The founder

Jeff Hanson

Jeff Hanson is a music industry executive who has helped develop and manage artists that went on to shape modern rock. He found Creed playing covers at Floyd’s Music Store in Tallahassee in 1997, and he signed Hayley Williams of Paramore when she was fourteen.

Across his career he has worked closely with Sevendust and Alter Bridge, built one of the first new-artist 360 deals with Atlantic, and founded Silent Majority Group. His clients have sold roughly 60 million records between them.

You don’t have to have talent to be a musician.You just have to have the desire.Jeff Hanson, founder
Who teaches here

Not a guest list.A staff list.

These three are in the building. Not on a poster, not on a video call, in the building.

  • 01

    Jeff Hanson

    Discovered Creed. Managed Paramore, Sevendust and Alter Bridge. His clients have sold roughly 60 million records.

    Founder. Industry master classes.

  • 02

    Jay Stanley

    Founding member of Matchbox Twenty. Co-wrote the Billboard No. 1 “3AM.”

    Part owner. Teaches guitar and songwriting.

  • 03

    Mark Goff

    Choreographer for Backstreet Boys and NSYNC.

    Vocal coach.

The roster

Sixteen acts.Every one a receipt.

Discovered, signed, managed, released or committed to visit. Hover any of them for the detail. Nothing on this wall is a logo we borrowed, and no artist photography is used here without permission.

  • Discovered 1997CREEDFound playing covers at Floyd’s Music Store, Tallahassee. Over 35 million records.
  • Signed 2003PARAMORESigned Hayley Williams at fourteen. Built the first new-artist 360 deal with Atlantic.
  • ManagedSEVENDUSTMulti-album mainstream rock roster act.
  • ManagedALTER BRIDGEFormer manager through the band’s label years.
  • Teaches hereMATCHBOX TWENTYJay Stanley, founding member. Co-wrote “3AM,” Billboard No. 1. Part owner of Musicology.
  • Teaches hereBACKSTREET BOYSMark Goff, choreographer. Now vocal coach at Musicology.
  • VisitingNSYNCMark Goff choreographed them. Chris Kirkpatrick has committed to visit.
  • VisitingEVANESCENCEWill Hunt has committed to visit for a talk and meet-and-greet.
  • VisitingLYNYRD SKYNYRDPeter Keys has committed to visit.
  • VisitingFUELKevin Miller has committed to visit.
  • LabelCANDLEBOXReleased through Silent Majority Group, founded 2006.
  • LabelTANTRICReleased through Silent Majority Group.
  • PlatinumFRAMING HANLEYRIAA Platinum certification for “Lollipop.”
  • PlatinumSAVING ABELPlatinum-selling rock band signed to JHMP.
  • 1B streamsBLACKLITE DISTRICTApproaching one billion total streams.
  • Apple MusicBROTHER SUNDANCENamed Apple Music New Artist of the Week, 2017.
  • 60Mrecords sold by his clients
  • 3RIAA Diamond awards
  • 16acts on the roster
Private Instruction

The MusicologyMethod

Credibility gets a student through the door once. The method is what keeps them coming back on a Tuesday in February.

  1. 01

    Song-based learning

    You learn on music you actually want to play, not exercises you have to endure.

  2. 02

    Ensemble collaboration

    Playing with other people is the lesson, not the reward at the end of it.

  3. 03

    Performance as a learning tool

    The stage is not the exam. It is how the learning gets locked in.

  4. 04

    Personalized instruction

    Placement by assessment, then a path built for that student and nobody else.

  5. 05

    Encouraging, pressure-free environments

    Confidence first. The technique follows a student who is not afraid to try.

Committed to visit
  • Chris KirkpatrickNSYNC
  • Will HuntEvanescence
  • Kevin MillerFuel
  • Peter KeysLynyrd Skynyrd

Master classes and meet-and-greets  /  Winter Garden, FL 34787

Come and meet them

The Open House runs August 28 to 30, 2:00 to 9:00 PM. Walk in, meet the instructors, and get a free skill assessment while you are there.